Our Team
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Our executive level experience offers a great value –
as does our focus and insight -
collaborating with purpose and advising with confidence.
Our raw passion and proven expertise sharpens and strengthens our clients’ work - partnering to forge a vision that fully potentiates your business.
Marcy George
Marcy George, a highly successful executive/entrepreneur with over 25 years in Consumer Products. Providing experience in the Fashion, Toy, and Entertainment Industries. Ms. George has worked for corporations such as Liz Claiborne, Inc, Lucky Brand Dungarees, MGA Entertainment, Sanrio, and Saban Brands. In addition, ran her own consulting business for 8 years.
Ms. George offers a proven track record in brand positioning & management, strategic partnerships, sales and business development, collaborations, product development, style guide development, event planning, marketing and promotions. Ms. George is a creative problem solver with the ability to implement long-term strategies and drive significant revenue. Her high caliber presentation, negotiation and closing skills have proven success with triple digit growth YOY at both Saban
Brands and MGA Entertainment.
Cindy Elfenbein
Cindy Elfenbein, a highly experienced, creative executive with over 25 years in the merchandise licensing industry. Her expertise is in Consumer Products and Retail Business
Development. In this role, Ms. Elfenbein broke through the retail barriers and produced many programs which successfully drove huge revenue growth, and massively increased brand shelf presence. Ms. Elfenbein’s road warrior determination and ability to build brands has afforded her a successful career. She has established programs with a wide-range of retailers including all tiers of distribution. Over time, Ms. Elfenbein nurtured numerous business relationships with licensees and helped build merchandise programs most recently for Genius Brands. Prior to that, she worked for Sanrioand had the opportunity to bring Hello Kitty to life in over 4,000 Walmart doors, across 37 departments and drove over 1 billion in retail sales.